Shaping Financial Confidence

Turning financial literacy into a library of clear, engaging stories Australians can act with confidence on.

Client & context

The Australian Securities and Investments Commission (ASIC) launched a new Moneysmart website and national education campaign in 2021. The initiative aimed to improve financial capability across Australia by promoting practical, easy-to-use calculators and tools that support everyday money decisions. Redboat was engaged to create a suite of animations to help bring this campaign to life.

Challenge/objectives

ASIC’s challenge was to cut through to diverse audiences with clear, relatable content. The objectives were to:

Build mental availability of Moneysmart.gov.au so consumers would turn to it first when making financial choices.
Demonstrate the ease and practicality of Moneysmart calculators and tools.
Promote specific tools – such as mortgage, superannuation, and credit card calculators – to targeted audiences.
Ensure content was accessible and culturally relevant, including specific videos designed for Indigenous Australians.

The risk for ASIC was that complex financial concepts, if not communicated well, could appear confusing or irrelevant. They needed content that built trust and encouraged real-world application.

Redboat’s approach

Redboat partnered with ASIC from the outset, contributing not only to production but also to concept creation and script development. Working closely with ASIC’s Financial Capability team, Indigenous Outreach Program, and internal designers, Redboat developed storyboards and visual treatments that aligned with Moneysmart’s brand guidelines.

Accessibility and inclusion were central to the approach. The team ensured all animations met WCAG 2.0 accessibility standards, and engaged a well-known Indigenous voice-over artist for videos tailored to Indigenous audiences. The result was a suite of animations that felt simple, respectful, and engaging across diverse communities.

The solution

Redboat delivered a library of 48 animations across two phases:

Phase 1 focused on demonstrating the practical application of Moneysmart calculators in different scenarios.
Phase 2 expanded to broader topics such as Money 101, getting a job, managing spending and debt, and planning for the future.

Each animation was produced in multiple formats (16:9, 1:1, 9:16) for use across the website, YouTube, Facebook, Twitter, and Instagram. Cutdowns were created for social media feeds and stories, ensuring maximum reach and adaptability. Professional voiceover, sound design, music, and captions were included as standard, creating a polished and accessible suite of resources.

Results & outcomes

The animations provided ASIC with a flexible and scalable content library ready for national rollout. The campaign demonstrated the value of concise, engaging video content in helping people understand and apply financial concepts. The animations bridged the gap between policy and everyday decision-making, supporting Australians to make more confident money choices.

Why it matters

This project shows how strategic communication design can turn complex financial tools into clear, relatable resources for Australians.

Beyond delivering animations, Redboat helped ASIC:

Extend reach and inclusion by tailoring content for Indigenous audiences and ensuring accessibility.
Build trust and credibility by presenting government financial guidance in a human, approachable way.
Maximise impact by creating a reusable library of multi-format assets for ongoing campaigns.
Encourage behavioural change by embedding calculators and tools into realistic, everyday scenarios.